The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Amanda J. Broderick, Gordon E. Greenley and Rene Dentiste Mueller
| Year of publication: |
2007
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|---|---|
| Authors: | Broderick, Amanda J. ; Greenley, Gordon E. ; Mueller, Rene Dentiste |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 5, p. 746-763
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| Subject: | Internationale Marktsegmentierung | International market segmentation | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003531147