The best of branding : best practices in corporate branding
James R. Gregory
| Year of publication: |
c2004
|
|---|---|
| Authors: | Gregory, James R. |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenartikel | Brand | Corporate Identity | Markenpolitik | Fallstudiensammlung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 224 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : No price |
| ISBN: | 0-07-140329-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001782717