The blissful ignorance effect : pre- versus post-action effects on outcome expectancies arising from precise and vague information
Himanshu Mishra; Baba Shiv; Dhananjay Nayakankuppam
| Year of publication: |
2008
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|---|---|
| Authors: | Mishra, Himanshu ; Shiv, Baba ; Nayakankuppam, Dhananjay |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 4, p. 573-585
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| Subject: | Produktinformation | Product information | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003806886