The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information
| Year of publication: |
2008
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|---|---|
| Authors: | Mishra, Himanshu ; Shiv, Baba ; Nayakankuppam, Dhananjay |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 4, p. 573-585
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