The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand

Heidi Hansen, Astrid Jensen, Cindie Maagaard

Year of publication:	2022
Authors:	Hansen, Heidi ; Schleiter, Astrid Jensen ; Maagaard, Cindie Aaen
Subject:	Co-creation \| Communication as constitutive of brands \| Communicative labour \| CSR \| Employee narratives \| Practical author, employee embodiment \| Markenführung \| Brand management \| Corporate Social Responsibility \| Corporate social responsibility \| Kundenintegration \| Customer integration \| Personalmarketing \| HR marketing \| Stakeholder \| Interne Kommunikation \| Internal communication \| Narrative Methode \| Narrative method

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