The Brand Recall Index : a metric for assessing value
Vijaykumar Krishnan, Ursula Y. Sullivan, Mark D. Groza and Timothy W. Aurand
| Year of publication: |
2013
|
|---|---|
| Authors: | Krishnan, Vijaykumar ; Sullivan, Ursula Y. ; Groza, Mark D. ; Aurand, Timothy W. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 5, p. 415-426
|
| Subject: | Brand Recall Index | BRI | Brand value | Brand equity | Brands | Brand awareness | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788871