The Brand Recall Index: a metric for assessing value
| Year of publication: |
2013
|
|---|---|
| Authors: | Krishnan, Vijaykumar ; Sullivan, Ursula Y. ; Groza, Mark D. ; Aurand, Timothy W. |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 30.2013, 5 (26.7.), p. 415-426
|