The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Niels Frederik Lund, Caroline Scarles, and Scott A. Cohen
| Year of publication: |
2020
|
|---|---|
| Authors: | Lund, Niels Frederik ; Scarles, Caroline ; Cohen, Scott A. |
| Subject: | branding | co-creation | co-destruction | social media | storytelling | destination management | Markenführung | Brand management | Social Web | Social web | Narrative Methode | Narrative method | Destinationsmanagement | Destination management | Kundenintegration | Customer integration | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287519887234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310019