The buffering effect of continuous corporate social responsibilities engagement on negative consumer responses toward brand crises
Year of publication: |
2022
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Authors: | Jung, Sojin ; Lee, Stacy H. |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 29.2022, 5, p. 1636-1646
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Subject: | trust | corporate social responsibility | risk management | CSR skepticism | resilience to negative information | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Risikomanagement | Risk management | Vertrauen | Confidence | Firmenimage | Corporate reputation |
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