The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals

Hyejin Bang, Jinnie Jinyoung Yoo, Dongwon Choi

Year of publication:	October 2017
Authors:	Bang, Hye Jin ; Yoo, Jinnie Jinyoung ; Choi, Dongwon
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 66-78
Subject:	Patriotic appeals \| National identity \| Group-emotion \| Regulatory-focus framing \| Nationalkultur \| National culture \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour

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