The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Han-Min Wang, Tiffany Hui-Kuang Yu, and Chih-Yi Hsiao
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Hanmin ; Yu, Tiffany Hui-Kuang ; Hsiao, Chih-Yi |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 5, p. 630-641
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| Subject: | Brand equity | corporate reputation | corporate social responsibility | fuzzy set qualitative comparative analysis | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenimage | Brand image | Fuzzy-Set-Theorie | Fuzzy sets | Qualitative Methode | Qualitative method | Stakeholder |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1851851 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549622