The CCP Scale: Measuring Customer Co-Production of Services
| Year of publication: |
2012
|
|---|---|
| Authors: | Zolfagharian, Mohammad Ali ; Sheng, Xiaojing |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 33.2012, 3 (1.7.), p. 211-230
|