The challenges of pre-launch forecasting of adoption time series for new durable products
Year of publication: |
2014
|
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Authors: | Goodwin, Paul ; Meeran, Sheik ; Dyussekeneva, Karima |
Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 30.2014, 4, p. 1082-1097
|
Subject: | New product forecasting | Judgment | Diffusion models | Choice models | Prognoseverfahren | Forecasting model | Innovationsdiffusion | Innovation diffusion | Zeitreihenanalyse | Time series analysis | Theorie | Theory | Produktentwicklung | New product development | Innovation | Konsumentenverhalten | Consumer behaviour |
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