The co-creation process in the development of nostalgic new products
Karim Errajaa, Judith Partouche and Vincent Dutot
| Year of publication: |
2013
|
|---|---|
| Authors: | Errajaa, Karim ; Partouche, Judith ; Dutot, Vincent |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 16.2013, 4, p. 440-458
|
| Subject: | Consumer behaviour | Innovation | Nostalgia | Value co-creation | Qualitative study | Konsumentenverhalten | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225482