The co-production approach to service : a theoretical background

T. H. Trinh, V. Kachitvichyanukul and D. B. Khang

Year of publication:	2014
Authors:	Truong Hong Trinh ; Kachitvichyanukul, V. ; Khang, D. B.
Published in:	Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 65.2014, 2, p. 161-168
Subject:	co-production approach \| co-production function \| value co-creation \| strategic trade-off \| service system \| Kundenintegration \| Customer integration \| Dienstleistung \| Services \| Dienstleistungsmanagement \| Service management \| Betriebliche Wertschöpfung \| Value creation \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsmarketing \| Services marketing

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