The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands
| Year of publication: |
2003
|
|---|---|
| Authors: | Verhoef, Peter C. ; Spring, Penny N. ; Hoekstra, Janny C. ; Leeflang, Peter S.H. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 34.2003, 4, p. 471-482
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