The Compensatory Consumer Behavior Model : how self-discrepancies drive consumer behavior
Year of publication: |
January 2017
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Authors: | Mandel, Naomi ; Rucker, Derek D. ; Levav, Jonathan ; Galinsky, Adam D. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 133-146
|
Subject: | Self concept | Social comparison | Materialism | Conspicuous consumption | Self regulation | Self discrepancy | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Nachfrageinterdependenz | Interdependent preferences | Theorie | Theory |
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