The conceptualization of value-based pricing in industrial firms
Stephan M. Liozu, Andreas Hinterhuber, Richard Boland and Sheri Perelli
| Year of publication: |
2012
|
|---|---|
| Authors: | Liozu, Stephan M. ; Hinterhuber, Andreas ; Boland, Richard J. ; Perelli, Sheri |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 1, p. 12-34
|
| Subject: | Preismanagement | Pricing strategy | Führungskräfte | Managers | Befragung | Interview | Industrie | Manufacturing industries | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561180