The connubial relationship between market orientation and entrepreneurial orientation
Year of publication: |
2013
|
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Authors: | Kwak, Hyokjin ; Jaju, Anupam ; Puzakova, Marina ; Rocereto, Joseph F. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 2, p. 141-161
|
Subject: | Strategisches Management | Strategic management | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Befragung | Interview |
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