The conscientious corporate brand : definition, operationalization and application in a B2B context

Russell Abratt and Nicola Kleyn

Year of publication:	2023
Authors:	Abratt, Russell ; Kleyn, Nicola
Subject:	Conscientious corporate branding \| Corporate social responsibility \| Ethical leadership \| Ethicalization \| Organizational purpose \| Sustainability \| Corporate Social Responsibility \| Unternehmensethik \| Business ethics \| Markenführung \| Brand management \| Lieferantenmanagement \| Supplier relationship management \| Firmenimage \| Corporate reputation \| Markenarchitektur \| Brand architecture \| Unternehmenskultur \| Corporate culture \| Umweltbewusstsein \| Environmental consciousness \| B-to-B-Marketing \| Business-to-business marketing \| Nachhaltige Entwicklung \| Sustainable development

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-10-2021-0468 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014471887

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