The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Ben Marder, Robert J Angell, Tugra Akarsu, Antonia Erz
| Year of publication: |
2022
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|---|---|
| Authors: | Marder, Ben ; Angell, Robert J. ; Akarsu, Tugra Nazlil ; Erz, Antonia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. A7-A11
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| Subject: | B2B | Definition | eWOM | Influencer | User-generated content | WOM | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.09.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014226198