The Contribution of Direct Mail Advertising to Average Weekly Unit Sales
Year of publication: |
2003
|
---|---|
Authors: | STAFFORD, MARLA ROYNE ; LIPPOLD, ERIC M. ; SHERRON, C. TODD |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 173-179
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
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