The conversation manager : the power of the modern consumer, the end of the traditional advertiser
Steven Van Belleghem
| Year of publication: |
2012
|
|---|---|
| Authors: | Van Belleghem, Steven |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Soziale Software | Kundenmanagement | Marketing | Online-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 212 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-6659-6 ; 0-7494-6659-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009543913