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The COO construct : methodological and related issues in a globalized world

Ruby R. Dholakia, Miao Zhao, Jingyi Duan
Year of publication:
2020
Authors: Dholakia, Ruby R. ; Zhao, Miao ; Duan, Jingyi
Subject: brand familiarity | brand origin recognition accuracy | consumer judgments | Country of origin | Stereotype Content Model | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Markenführung | Brand management | Ursprungsregeln | Rules of origin
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