The Core Value Compass : visually evaluating the goodness of brands that do good
Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg, David Hart
| Year of publication: |
January 2018
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|---|---|
| Authors: | Yoganathan, Vignesh ; McLeay, Fraser ; Osburg, Victoria-Sophie ; Hart, David |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 1, p. 68-83
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| Subject: | Core Value Compass | Corporate branding | Core value tensions | Branding framework | Brand values | Markenführung | Brand management | Markenartikel | Brand | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Soziale Werte | Social values | Unternehmensethik | Business ethics | Firmenimage | Corporate reputation | Bewertung | Evaluation | Corporate Social Responsibility | Corporate social responsibility |