The critical role of marketer's information provision in temporal changes of expectations and attitudes
Hong-Youl Ha; J. Denise John and Joby John; Nam-Yun Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Ha, Hong Youl ; John, J. Denise ; John, Joby ; Kim, Nam-yun |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 4, p. 355-365
|
| Subject: | Marketing information | Temporal changes | Expectations | Attitudes | Congruency | Sports utility vehicles | Consumers | Consumer behaviour | Road vehicles | Konsumentenverhalten | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788902