The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Rajesh Bhargave, Antonia Mantonakis, and Katherine White
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Bhargave, Rajesh ; Mantonakis, Antonia ; White, Katherine |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 699-711
|
| Subject: | online | Internet | purchases | information search | cue-of-the-cloud | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600543