The customer centered enterprise : how IBM and other world class companies achieve extraordinary results by putting customers first
Year of publication: |
2000
|
---|---|
Authors: | Thompson, Harvey |
Publisher: |
New York [u.a.] : McGraw-Hill |
Subject: | Kundenbetreuung | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
The ultimate book of business brands : insights from the world's 50 greatest brands
Dearlove, Des, (1999)
-
Cases in strategic marketing management : an integrated approach
MacDonald, William Jesse, (1998)
-
International and global marketing : concepts and cases
Meloan, Taylor W., (1998)
- More ...
-
Who stole my customer?? : Winning strategies for creating and sustaining customer loyalty
Thompson, Harvey, (2004)
-
Marketing Strategies : WHAT DO YOUR CUSTOMERS REALLY WANT?
Thompson, Harvey, (1998)
-
Khatir, Zinedine, (2013)
- More ...