The customer perception of project value scale : development and validation
Eduardo André Cândido Da Silva, Flávio Santino Bizarrias, Renato Penha, Luciano Ferreira da Silva and Cristiane Drebes Pedron
| Year of publication: |
2024
|
|---|---|
| Authors: | Silva, Eduardo André Cândido da ; Bizarrias, Flávio Santino ; Penha, Renato ; Silva, Luciano Ferreira da ; Pedron, Cristiane Drebes |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 36.2024, 3, p. 335-360
|
| Subject: | Project business | Project customers | Project management | Scale development | Value in projects | Projektmanagement | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Projektbewertung | Project evaluation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-09-2022-0177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015127414