Development and validation of omni- channel shopping value scale in Iran
Matineh Fathali, Kambiz Heidarzadeh Hanzaee, Mohsen Khounsiavash and Rouhollah Zaboli
| Year of publication: |
2025
|
|---|---|
| Authors: | Fathali, Matineh ; Hanzaee, Kambiz Heidarzadeh ; Khounsiavash, Mohsen ; Zaboli, Rouhollah |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 34.2025, 1, p. 21-43
|
| Subject: | Customer engagement | Omni-channel shopping value | Scale development | Touchpoints | Konsumentenverhalten | Consumer behaviour | Iran | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2023-4861 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173317