The customisation framework for roadmapping product-service integration

Youngjung Geum; Sungjoo Lee; Daekook Kang; Yongtae Park

Year of publication:	2011
Authors:	Geum, Youngjung ; Lee, Sungjoo ; Kang, Daekook ; Park, Yongtae
Subject:	Leistungsbündel \| Bundling strategy \| Strategisches Management \| Strategic management \| Innovationsmanagement \| Innovation management \| Prozessmanagement \| Business process management \| Beziehungsmarketing \| Relationship marketing

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