The customization 500 : an international benchmark study on mass customization and personalization in consumer e-commerce
Dominik Walcher & Frank Piller
| Year of publication: |
2012 ; 1. ed.
|
|---|---|
| Authors: | Walcher, Dominik ; Piller, Frank T. |
| Publisher: |
Salzburg : FHS, School of Design + Product Management Aachen : RWTH Univ. |
| Subject: | Mass Customization | Mass customization | Online-Handel | Online retailing | Benchmarking | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | 293 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406945