The decision-making process regarding the continuance intention of using branded apps : an integrated approach to the PAM and the TPB

Sun-Ae Cho and Yu Jung Jennifer Jeon

Year of publication:	2023
Authors:	Cho, Sun-Ae ; Jeon, Yu Jung Jennifer
Subject:	Branded apps \| Post-acceptance model of IS continuance \| Theory of planned behavior \| Markenführung \| Brand management \| Verbrauchereinstellung \| Consumer attitudes \| Mobile Anwendung \| Mobile application \| Konsumentenverhalten \| Consumer behaviour

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014430099

A service of the