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The Design of an Advanced Virtual Shopping Assistant for Improving Consumer Experience
Pantano, Eleonora, (2011)
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne, (2022)
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K., (2016)
An Empirical Study of Social Network Effects on Customer Relationship Management
Di Pietro, Loredana, (2012)
Tourists' acceptance of advanced technology-based innovations for promoting arts and culture
Pantano, Eleonora, (2014)