In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Anne Moes, Marieke Fransen, Bob Fennis, Tibert Verhagen and Harry van Vliet
| Year of publication: |
2022
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|---|---|
| Authors: | Moes, Anne ; Fransen, Marieke ; Fennis, Bob M. ; Verhagen, Tibert ; Vliet, Harry van |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 3, p. 457-474
|
| Subject: | Impulse buying | Impulse purchases | Impulse visits | Interactive screens | Interactivity | Self-agency | Shop | Store | Konsumentenverhalten | Consumer behaviour | Emotion | Verkaufsförderung | Sales promotion | Werbung | Advertising | Online-Handel | Online retailing | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2021-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286437