The determinants of customer satisfaction when purchasing in-store cosmetics in Vietnam
Pham Thi Lien, Do Ngoc Bich
| Year of publication: |
2016
|
|---|---|
| Authors: | Pham Thi Lien ; Ngoc Bich Do |
| Published in: |
Tạp chí khoa học. - Hanoi, Vietnam : Đại học quó̂c gia, ISSN 2615-9287, ZDB-ID 2912036-6. - Vol. 32.2016, 5, p. 76-89
|
| Subject: | Customer satisfaction | cosmetics | marketing mix | service quality | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Kosmetik | Cosmetics | Marketingmanagement | Marketing management | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011803953