Relationships among marketing mix, customer satisfaction and customer loyalty : evidence from Taiwan
Year of publication: |
2023
|
---|---|
Authors: | Hsu, Cheng-Se |
Published in: |
The international journal of business and finance research : IJBFR. - Hilo, Hawaii : IBFR, ISSN 1931-0269, ZDB-ID 2536566-6. - Vol. 17.2023, 1, p. 61-70
|
Subject: | Marketing Mix | Customer Satisfaction | Customer Loyalty | Retail Applications | Mobile Retailing | Taiwan | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
-
Gao, Mengjia, (2021)
-
The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian, (2022)
-
Antecedents of store loyalty among Chinese customers
Chu, Yun, (2018)
- More ...
-
Studies of CRM : management capabilities and the mediating role of customer satisfaction
Hsu, Cheng-Se, (2016)
-
Factors affecting balanced scorecard usage
Islam, Majidul, (2014)
-
Relationship between innovative leadership and employee service innovation behavior
Wu, Yu-Chi, (2023)
- More ...