The determinants of foreign product preference amongst elite consumers in an emerging market
Padmali Rodrigo, Hina Khan, Yuksel Ekinci
| Year of publication: |
January 2019
|
|---|---|
| Authors: | Rodrigo, Padmali ; Khan, Hina ; Ekinci, Yuksel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 139-148
|
| Subject: | Country of origin | Theory of reasoned action | Subjective norms | Self-Image congruence | Elite consumers | Sri Lanka | Konsumentenverhalten | Consumer behaviour | Elite | Verbrauchereinstellung | Consumer attitudes | Schwellenländer | Emerging economies | Herkunftsbezeichnung | Designation of origin |