The development and partial validation of a contingency model of comparative advertising
Cornelia Pechman
| Year of publication: |
1988 ; [Mikrofiche-Ausg.]
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|---|---|
| Authors: | Pechmann, Cornelia |
| Extent: | VIII, 184 S. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Nashville, Tenn., Vanderbilt Univ., Phil. Diss., 1988 |
| Source: |
Persistent link: https://www.econbiz.de/10004847113