The different roles of product originality and usefulness in generating word-of-mouth
Sarit Moldovan; Jacob Goldenberg; Amitava Chattopadhyay
| Year of publication: |
2011
|
|---|---|
| Authors: | Moldovan, Sarit ; Goldenberg, Jacob ; Chattopadhyay, Amitava |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 2, p. 109-119
|
| Subject: | Produktmanagement | Product management | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Produktgestaltung | Product design | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009238547