The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination

Adam Rapp; Lauren Skinner Beitelspacher; Niels Schillewaert; Thomas L. Baker

Year of publication:	2012
Authors:	Rapp, Adam ; Beitelspacher, Lauren Skinner ; Schillewaert, Niels ; Baker, Thomas L.
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 7, p. 929-936
Subject:	Verkaufspersonal \| Salespeople \| E-Learning \| E-learning \| Marketingmanagement \| Marketing management \| Leistungsmotivation \| Work motivation

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