The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination
| Year of publication: |
2012
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|---|---|
| Authors: | Rapp, Adam ; Beitelspacher, Lauren Skinner ; Schillewaert, Niels ; Baker, Thomas L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 7, p. 929-937
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