The digital drivers of consumer behavior : Industry 4.0, Web 3.0, and Artificial Intelligence
Year of publication: |
2023
|
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Authors: | White, D. Steven ; Pathak, Sanjeev K. |
Published in: |
Contemporary Trends in Marketing : Problems, Processes and Prospects. - Cham : Springer Nature Switzerland, ISBN 978-3-031-36589-8. - 2023, p. 41-54
|
Subject: | Artificial intelligence | Digitalization | Industry 4.0 | Web 3.0 | Social Web | Social web | Künstliche Intelligenz | Electronic Commerce | E-commerce | Industrie 4.0 | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
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