The digital economy, entry mode strategies, and the profitability of foreign subsidiaries : a global view
Yong Yang, Yan Wu
| Year of publication: |
2023
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|---|---|
| Authors: | Yang, Yong ; Wu, Yan |
| Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 127.2023, p. 1-10
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| Subject: | Digital economy | Entry mode | Foreign subsidiary performance | Intangible assets | Ausländische Tochtergesellschaft | Foreign subsidiary | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Electronic Commerce | E-commerce | Auslandsinvestition | Foreign investment | Immaterielle Werte | Rentabilität | Profitability | Welt | World |