The discourse of marketing and development : towards "critical transformative marketing research"
Mark Tadajewski; Jessica Chelekis; Benet DeBerry-Spence; Bernardo Figueiredo; Olga Kravets ...
| Alternative title: | Introduction to the special issue on transformative consumer research : taking the TCR movement global |
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| Year of publication: |
2014
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| Authors: | Tadajewski, Mark ; Chelekis, Jessica ; DeBerry-Spence, Benet ; Figueiredo, Bernardo ; Kravets, Olga |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 17/18, p. 1728-1771
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| Subject: | critical transformative marketing research | transformative consumer research | critical marketing | neoliberalism | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Kritik | Criticism | Wirtschaftsliberalismus | Economic liberalism | Systemtransformation | Economic transition |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466402