The divergent "loyalty" behaviors of a captive consumer

Birgit Leisen Pollack

Year of publication:	April-June 2017
Authors:	Leisen Pollack, Birgit
Published in:	Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 2, p. 74-87
Subject:	Loyalty \| repurchase \| share of wallet \| word-of-mouth \| satisfaction \| switching costs \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Wechselverhalten \| Switching behaviour \| Kundenzufriedenheit \| Customer satisfaction \| Virales Marketing \| Viral marketing

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