The double benefits of consumer certainty : combining risk and range effects
Year of publication: |
2015
|
---|---|
Authors: | Maier, Erik ; Wilken, Robert ; Dost, Florian |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 473-488
|
Subject: | Certainty | Uncertainty | Risk premium | Risk effect | Range effect | Willingness to pay as a range | Risiko | Risk | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory | Risikoprämie | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Experiment |
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