The Drucker intangibles measurement system : an academic perspective
Year of publication: |
2023
|
---|---|
Authors: | Crosby, Lawrence A. ; Ghanbarpour, Tohid |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 2, p. 1-12
|
Subject: | Intangible assets | Stakeholder relationships | Customer satisfaction | Employee engagement | Innovation | Corporate social performance | Immaterielle Werte | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Kundenzufriedenheit | Immaterielle Güter | Intangible goods | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Messung | Measurement |
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