The dynamics of corporate identity: A review of a process model

This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The BP Amoco company is used as an illustrative case to illuminate the proposed model’s intended explanatory power and value.

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Year of publication:	2001
Authors:	Melewar, T.C. ; Wooldridge, Adrian R.
Published in:	Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 5.2001, 4, p. 327-340
Publisher:	MCB UP Ltd
Subject:	Corporate identity \| Corporate reputation \| Communication management

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/13632540110806866 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014850677