The e-commerce investment and enterprise performance based on customer relationship management

Yili Sun, Ping Wang

Year of publication:	2022
Authors:	Sun, Yili ; Wang, Ping
Published in:	Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 3, Art.-No. 9, p. 1-15
Subject:	Customer Relationship Management Ability \| E-Commerce Ability \| E-Commerce Investment \| Enterprise Performance \| Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Unternehmenserfolg \| Firm performance \| Online-Handel \| Online retailing \| Performance-Messung \| Performance measurement

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